Choice Hotels

Unique on-brand landing pages were routinely developed as part of an intricate marketing automation lead generation and nurture campaign for Choice Hotel’s and their various sub brands. A library of components was modularly designed and developed to maximize efficiency in creating more campaigns and landing pages, as well as to maintain consistency while producing cohesive, on-brand web content.

Strategically timed email communications, segmented prospect lists, and solution-based variable content were utilized in tandem with eye-catching creative assets to build a full funnel marketing nurture campaign that lead to 50+ new accounts won in the first several months and a 28% prospect conversion rate.