Shortest Distance Blogs

Chicago based ad agency Slack and Company kicked off their thought leadership platform with a weekly publishing schedule for 3 blog platforms. Each are tailored to a different industry audience where users are able to customize their preferences in a personalized subscription center—Since then the blogs never missed a beat.

Blog article templates, matching email templates, website integration, and marketing automation promotion were all utilized in a massive promotion effort to break into the B2B thought leadership space. Altogether, a cohesive campaign was developed, implemented, and maintained as the blog platform continues to gain recognition and popularity.