Ingredion Inside Idea Labs

Ingredion

Inside Idea Labs is the cumulation of years of once scattered creative assets and the clients thought leadership platform combined into all-in-one virtual resource hubs for Ingredion’s wide range of market segments, serving both domestic and international audiences. Comprised of separate “labs” for different markets in different regions, the user is able to select the lab relevant to their business and location and then dive in to explore solution-based content to solve their industry challenges.

The labs continue to grow in number as content is developed for more segments, making it a scalable, exploratory, and engaging web experience.

Deliverables

  • 5+ 3D interactive web apps

Technical wrapup

  • PanotourPro & Krpano
  • HTML/CSS/JS
  • Bootstrap

Team

  • Jenny Luo – Front-end developer
  • Emily Cowell – Art director
  • Richard Whitman – Creative director
  • Helen Gregg – Copywriter
  • Theresa Farrell – Project manager
  • Nick Lahey – Account manager